Every seat’s covered, everything’s covered.

From Family Roots to a Global Vision

Where our journey began

Jay and Michael Lee grew up in a countryside village, where resources were scarce but dreams had no limits. At just 17, Jay entered the world of car seat covers, beginning as an apprentice. He dedicated his days to mastering craftsmanship and spent his nights studying design, driven by a vision of creating seat covers that were snug‑fitting, safe, comfortable, and family‑friendly.

By age 25, as a father of two, Jay became increasingly aware that many seat covers on the market were poorly made—loose‑fitting, easily damaged, and often made from unpleasant‑smelling or potentially harmful materials. Recognizing the risks these posed to his loved ones, especially children, he set out on a mission to design seat covers that would genuinely protect and serve families.

Soon after, his younger brother Michael graduated from college and joined him, sharing the same commitment. Together, equipped only with a few sewing machines, basic tools, and deep love for family, they took the first step toward building what would become the EKR brand.

Their goal wasn’t limited to protecting their own families—it was much bigger. They envisioned a world where, “anywhere there’s a car, there’s an EKR seat cover.” Their mission was clear: bring safer, more comfortable driving experiences to millions of families worldwide.

Milestones & Growth

Growing while staying true to quality

Every Seat Covered. Every Journey Protected.

For more than 13 years, EKR has stayed true to its founding mission: serving millions of drivers and families around the world. With a strong commitment to sustainability, EKR also carefully considers the unique needs of pet owners and households, actively contributing to social welfare and charitable causes—bringing warmth and peace of mind to ever more people.

We believe every seat deserves thoughtful protection, and every family member, every road trip, every journey deserves care and attention. That’s why this belief is embedded in our brand name—EKR isn’t just about covering car seats; it’s about protecting what matters most: your loved ones, your comfort, and your peace of mind. EKR is more than a brand—it’s a promise. A commitment to stand by your side, every mile of the way. Looking ahead, we’ll continue expanding our global presence, delivering a sense of protection and quality to more households worldwide, driven by one clear mission: safeguarding every journey with high‑quality seat covers you can trust.

Read more on our About‑Us page or explore our materials guide to learn about seat‑cover fabric options.