Privacy Policy

Last Updated: May 27, 2026

Effective Date: May 27, 2026

This Privacy Policy explains how EKRCOVER Inc. ("EKR," "we," "us," or "our") collects, uses, discloses, retains, and protects personal information when you visit or use www.ekrcover.com, purchase our products, contact us, participate in promotions, or otherwise interact with us.

For purposes of this Privacy Policy, personal information means information that identifies, relates to, describes, can reasonably be associated with, or could reasonably be linked to a particular individual or household.

By using our website, you acknowledge that you have read this Privacy Policy. Where consent is required by law, we will request consent separately.

1. Data Controller and Contact Information

For purposes of applicable privacy laws, the data controller or business responsible for the processing of personal information collected through this website is:

EKR COVER Inc.
9860 Rush St, South El Monte, CA 91733, United States
Website: https://www.ekrcover.com/
Privacy Contact: marketing@ekrcover.com

Our website and customer-facing operations are operated under EKRCOVER Inc. We may use internal teams, affiliates, contractors, and service providers located in the United States and other countries to support website operations, customer service, order processing, marketing, technical maintenance, and fulfillment-related activities.

2. Personal Information We Collect

The personal information we collect depends on how you interact with us. In the past 12 months, we may have collected the following categories of personal information:

Category	Examples
Identifiers	Name, email address, phone number, billing address, shipping address, account username, customer ID, IP address, device identifiers, and cookie identifiers.
Customer records and order information	Contact details, billing and shipping information, purchase history, order status, returns, warranty requests, customer service records, and related account information.
Commercial information	Products viewed, products purchased, vehicle selection details, shopping cart activity, preferences, reviews, promotion participation, and order history.
Internet or other electronic network activity	Browser type, device type, operating system, pages viewed, referring URLs, interaction with emails or ads, website logs, session data, cookie data, and similar usage information.
Approximate geolocation	Approximate location inferred from IP address, such as city, state, or country. We do not intentionally collect precise GPS location through our website.
Communications and support content	Information you provide in emails, live chat, social media messages, forms, reviews, support tickets, or other communications with us.
Inferences	Preferences or interests inferred from order history, browsing activity, vehicle selection, or marketing interactions.
Sensitive personal information	Limited information may be processed where necessary, such as account login credentials, payment-related information processed by our payment providers, or other information you choose to provide. We do not store full card numbers, and we do not use sensitive personal information to infer characteristics about you.

We do not intentionally collect Social Security numbers, driver's license numbers, biometric identifiers, precise geolocation, health information, or information about race, religion, union membership, sex life, sexual orientation, citizenship, or immigration status through our website.

We do not knowingly collect, sell, or share personal information from consumers under 16 years of age.

3. Sources of Personal Information

We collect personal information from the following sources:

• Directly from you, such as when you create an account, place an order, contact us, submit a form, write a review, subscribe to marketing, or participate in a promotion.
• Automatically from your device, such as through cookies, pixels, tags, server logs, and similar technologies when you use our website or interact with our emails or ads.
• Service providers and partners, such as payment processors, shipping carriers, logistics providers, fraud prevention vendors, customer service tools, analytics providers, advertising platforms, affiliate platforms, and email or SMS providers.
• Public or user-directed sources, such as information you make public or ask us to review on social media, review platforms, or customer support channels.

4. How We Use Personal Information

We may use personal information for the following business and commercial purposes:

• To process orders, payments, refunds, returns, exchanges, warranty requests, and deliveries.
• To create, manage, secure, and maintain customer accounts.
• To provide customer service, respond to inquiries, manage support tickets, and resolve disputes.
• To personalize website content, product recommendations, vehicle-fitment experiences, and customer communications.
• To send transactional messages, such as order confirmations, shipping updates, account notices, policy updates, and support replies.
• To send marketing communications, promotions, abandoned-cart reminders, product updates, and similar messages where permitted by law.
• To conduct analytics, measure website performance, understand customer behavior, improve our products and services, and debug technical issues.
• To deliver and measure advertising, including interest-based or cross-context behavioral advertising, where permitted by law.
• To administer reviews, testimonials, surveys, contests, promotions, affiliate programs, or loyalty-related activities.
• To protect the website, customers, and business operations; detect fraud; prevent abuse; and enforce our terms and policies.
• To comply with legal, tax, accounting, regulatory, security, and operational obligations.

5. Cookies, Pixels, Tags, and Similar Technologies

We use cookies, pixels, tags, local storage, and similar technologies to operate the website, remember preferences, understand site performance, measure marketing, support affiliate attribution, and deliver or measure advertising. These technologies may be set by us or by third-party providers.

• Essential cookies: required for core site functions such as cart, checkout, security, and account login.
• Functional cookies: used to remember choices such as region, preferences, or saved vehicle selections.
• Analytics cookies: used to understand website traffic, product interest, and site performance.
• Advertising cookies and pixels: used to measure ads, build audiences, limit ad frequency, and show more relevant advertising on other websites or platforms.
• Affiliate and attribution cookies: used to identify referrals, attribute orders, and support partner or affiliate commission tracking.

We may use Google Tag Manager to manage analytics, advertising, affiliate, and performance measurement tags on our website. Google Tag Manager is a tag management tool. It helps control how tags are loaded and triggered, but it is not our primary customer data storage system. Data collected through tags may be processed by the relevant analytics, advertising, affiliate, or technology providers according to their own terms and privacy practices.

You can manage cookie preferences through our cookie consent tool or by using the "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link in the website footer. You can also adjust your browser settings to block or delete cookies. Some website features may not work properly without certain cookies.

Where required by law, we will honor recognized opt-out preference signals, such as Global Privacy Control (GPC), as a request to opt out of the sale or sharing of personal information for the browser or device that sends the signal.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

• Service providers and contractors, including hosting providers, IT vendors, security providers, payment processors, order management systems, shipping carriers, logistics providers, warehouse or fulfillment partners, customer support tools, fraud prevention vendors, email or SMS platforms, and website maintenance providers.
• Analytics providers, such as website analytics and performance measurement providers that help us understand traffic, user behavior, product interest, and website performance.
• Advertising and marketing partners, such as advertising networks, social media platforms, retargeting platforms, campaign measurement providers, and marketing agencies that help us advertise, measure campaigns, and understand customer interest.
• Affiliate and referral partners, such as affiliate networks, referral platforms, and tracking providers that help attribute visits, orders, and commissions.
• Payment, checkout, and financing providers, to process payments, payment disputes, fraud checks, refunds, financing, and payment recovery where applicable.
• Customer support and communication tools, such as help desk, live chat, review, survey, and messaging service providers.
• Professional advisors and legal parties, including lawyers, auditors, insurers, banks, government agencies, courts, law enforcement, and other parties where required or permitted by law.
• Business transfer recipients, in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.

Examples of third-party tools or platforms we may use include analytics, advertising, customer support, affiliate, payment, security, logistics, and email or SMS service providers. These may include providers such as Google Analytics, Google Ads, Meta, TikTok, Microsoft Advertising, Pinterest, Reddit, Awin, Impact, GoAffPro, Zendesk, CookieYes, Sucuri, payment processors, checkout providers, and shipping carriers, depending on our actual website configuration and business operations.

We require service providers and contractors to use personal information only for the purposes for which it was provided and in accordance with applicable legal requirements.

7. Sale or Sharing of Personal Information

We do not sell personal information for money. However, certain advertising, analytics, affiliate, and marketing measurement activities may be considered a "sale" or "sharing" under California law because they involve making identifiers, internet activity, commercial information, or inferences available to advertising or analytics partners for cross-context behavioral advertising, attribution, or measurement.

In the past 12 months, we may have sold or shared the following categories of personal information for advertising, analytics, attribution, or marketing measurement purposes:

• Identifiers, such as IP address, cookie identifiers, device identifiers, or hashed contact information where used for advertising matching.
• Commercial information, such as products viewed, products purchased, cart activity, vehicle-fitment selections, or promotion interactions.
• Internet or other electronic network activity, such as website pages viewed, referring URLs, ad interactions, email interactions, and session data.
• Inferences, such as likely product interests or advertising audiences.

You may opt out by clicking "Do Not Sell or Share My Personal Information" or "Your Privacy Choices" in our website footer, using our cookie preference tool, enabling a recognized opt-out preference signal such as GPC, or contacting us at marketing@ekrcover.com.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

8. Notice at Collection for California Residents

At or before the time we collect personal information, we provide this notice describing the categories of personal information we collect, the purposes for which we use it, whether we sell or share it, and how long we retain it.

• Categories collected: identifiers, customer records, commercial information, internet or other electronic network activity, approximate geolocation, communications and support content, inferences, and limited sensitive personal information where necessary.
• Purposes: order processing, payment, shipping, customer service, account management, website operation, security, fraud prevention, analytics, advertising, affiliate attribution, marketing, legal compliance, and business administration.
• Sale or sharing: we do not sell personal information for money, but we may share certain information through cookies, pixels, tags, and similar technologies for advertising, analytics, affiliate attribution, and campaign measurement.
• Retention: we retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.
• Opt-out: California residents may opt out of sale or sharing by using the "Do Not Sell or Share My Personal Information" or "Your Privacy Choices" link in the website footer.

9. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods may vary depending on the type of information, the purpose of collection, legal requirements, dispute needs, fraud prevention, security, accounting, tax, and business record obligations.

• Account information: retained while your account is active and for a reasonable period afterward for security, support, dispute, and legal purposes.
• Order and transaction information: retained for as long as needed to fulfill orders, manage returns and warranties, support accounting and tax obligations, and resolve disputes.
• Customer service communications: retained for a reasonable period to provide support, improve service quality, and maintain business records.
• Marketing information: retained until you unsubscribe, opt out, withdraw consent where applicable, or until the information is no longer needed for marketing operations.
• Cookie, analytics, and advertising data: retained according to the settings of the relevant tool or provider and our business needs.

When personal information is no longer needed, we will delete, de-identify, or aggregate it where reasonably practicable.

10. Your Privacy Rights

Depending on where you live, you may have the following rights under applicable privacy laws:

• Right to know or access: request information about the personal information we collect, use, disclose, sell, or share.
• Right to delete: request deletion of personal information we collected from you, subject to legal exceptions.
• Right to correct: request correction of inaccurate personal information we maintain about you.
• Right to opt out of sale or sharing: direct us not to sell or share your personal information for cross-context behavioral advertising.
• Right to limit sensitive personal information: limit certain uses or disclosures of sensitive personal information where applicable. We do not use sensitive personal information to infer characteristics about you.
• Right to non-discrimination: exercise your privacy rights without receiving discriminatory treatment.
• Right to opt out of marketing: unsubscribe from marketing emails or text messages at any time using the instructions in those messages or by contacting us.

To exercise these rights, contact us at marketing@ekrcover.com. For opt-out of sale or sharing, you may also use the "Do Not Sell or Share My Personal Information" or "Your Privacy Choices" link in the website footer.

11. Verification and Authorized Agents

For requests to know, delete, or correct personal information, we may need to verify your identity by asking for information that matches information we already maintain, such as your name, email address, order number, or shipping details. We will use information provided for verification only to process the request.

You may authorize another person or business to make a privacy request on your behalf. We may require proof that you authorized the agent to act for you and may ask you to verify your identity directly, unless the agent has a valid power of attorney or other legally sufficient authorization.

You do not need to create an account to submit a request to opt out of sale or sharing.

12. Marketing Communications

If you subscribe to our marketing emails, SMS messages, or other promotional communications, we may use your contact information and interaction history to send you offers, product updates, reminders, and related marketing. You can opt out of marketing emails by using the unsubscribe link in the email or by contacting us. You can opt out of SMS messages by following the instructions in the message, such as replying STOP where supported.

Your consent to receive marketing messages is not a condition of purchase. Even if you opt out of marketing, we may still send transactional or service-related messages, such as order confirmations, shipping updates, account notices, or customer support responses.

13. Promotions, Discounts, and Financial Incentives

We may offer discounts, promotions, rewards, or similar benefits in exchange for information such as your email address, phone number, or marketing preferences. Participation is voluntary. The value of these offers is reasonably related to the value we receive from the information, such as the ability to provide offers, improve products, and communicate with customers. You may withdraw from a promotion or unsubscribe from marketing at any time, subject to the terms of the specific offer.

14. International Processing and Cross-Border Operations

We are based in the United States and may process information in the United States and other countries where we, our affiliates, support teams, service providers, or contractors operate. Our business operations may involve operational, customer service, marketing, technical, fulfillment, or administrative support from teams located outside the United States, including China. Data protection laws in those locations may differ from those in your jurisdiction.

When personal information is transferred internationally, we use reasonable safeguards designed to protect the information, such as access controls, internal data protection procedures, contractual obligations, and vendor management practices. Where required by applicable law, we may rely on appropriate transfer mechanisms, such as standard contractual clauses or other lawful safeguards.

15. EEA, UK, and Other International Users

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with similar privacy laws, our legal bases for processing personal information may include:

• Performance of a contract, such as processing and fulfilling your order.
• Consent, such as for certain marketing communications or non-essential cookies where required.
• Legitimate interests, such as website security, fraud prevention, service improvement, analytics, and customer support, where those interests are not overridden by your rights.
• Legal obligations, such as tax, accounting, consumer protection, regulatory, or dispute-related requirements.

You may have the right to request access, correction, deletion, restriction, portability, objection, or withdrawal of consent, subject to applicable legal limits. To exercise these rights, contact us at marketing@ekrcover.com.

16. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, payment providers, social media pages, review sites, or other services. We are not responsible for the privacy practices, security, or content of third parties. Please review their privacy policies before providing information to them.

17. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

18. Children's Privacy

Our website and services are intended for adults and are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided personal information to us, please contact us so we can take appropriate steps.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. The updated policy will be posted on our website with a revised "Last Updated" date. Changes are effective when posted unless a later effective date is stated.

20. Contact Us

For questions, requests, or concerns about this Privacy Policy or our privacy practices, contact us:

EKRCOVER Inc.
9860 Rush St, South El Monte, CA 91733, United States
Email: marketing@ekrcover.com