EKR Has a Fresh New Look
In 2025, EKR introduced a refreshed logo as part of the continued evolution of our brand identity. The visual look changed, but the brand behind it remained the same.
This update gave EKR a more modern visual identity while keeping the focus on vehicle-specific interior products, customization, product development, and customer support.
From the Previous Logo to the Refreshed EKR Identity
The logo changed as our brand continued to grow, but both designs remain part of the EKR story.
A Familiar Part of Our History
The previous EKRCOVER logo represented the brand through an earlier stage of our growth and may still be familiar to long-time customers.
A New Visual Direction
The refreshed identity introduced a more modern visual direction for EKR as the brand continued developing its product range and customer experience.
A Visual Refresh, Not a Different Brand
The Logo Changed
Customers may notice a different EKR logo across branding, product materials, packaging, and digital channels as newer materials replace older versions.
EKR Stayed EKR
The logo update did not represent a change to the underlying EKR brand. It was an update to how the brand is presented visually.
Same EKR. New Visual Identity.
A logo is one part of a brand, but the experience behind it matters more.
EKR continues to focus on vehicle interior products, custom-fit seat-cover development, material and design options, vehicle compatibility, and support for customers before and after purchase.
The refreshed logo represents a new chapter in how EKR presents itself, while the company continues building on the brand customers already know.
Why Some 2025 Orders May Have Shown Different Logos
When the refreshed EKR logo was introduced in 2025, some usable packaging featuring the previous logo remained in circulation during the transition.
Rather than immediately discarding existing packaging materials, EKR continued using them while newer branded packaging was gradually introduced.
This means customers purchasing during the transition period could have encountered either the previous logo or the refreshed design.
If you have questions about branding on a product or package, contact EKR Support with your order information so the team can assist you.
Thank You for Growing With EKR
The 2025 logo update marked another step in the evolution of EKR. Whether you recognize us from the previous logo or discovered the brand through the refreshed identity, thank you for being part of the journey.
Learn More About EKR
Explore our company story or contact EKR Support if you have questions about branding, an order, or a product you received.
Explore the EKR Brand StoryWe’ve Updated Our Logo!
We're excited to share our refreshed logo with you!
Same company, same trusted quality—now with a new look.
In line with our commitment to sustainability, we will continue to use our current packaging until it runs out. In the meantime, you may see a mix of old and new packaging across our product lines. Rest assured, every product is 100% authentic EKRCOVER.
Thank you for growing and evolving with us!
Old Logo: A symbol you’ve trusted for years.
New Logo: A fresher, modernized look that reflects our growth and vision.
The information below is required for social login
Sign In
Create New Account