EKR Brand Story

See how EKR responded to an unexpected factory power interruption by supporting employees, restoring essential production with backup power, and strengthening contingency planning.

Through EKR Cares, we supported the refresh and reopening of a primary school basketball court, creating a brighter shared space for students to play, practice, build teamwork, and enjoy everyday school life.

In 2025, EKR introduced a refreshed logo as part of our evolving brand identity. See what changed, what stayed the same, and how the logo and packaging transition was handled.

In February 2025, EKR celebrated its 13th anniversary—a milestone that traced the brand's journey from a one-page startup plan to product development, manufacturing, international expansion, and a growing global automotive-accessories business.

In January 2025, EKR launched a special assistance initiative for Los Angeles vehicle owners whose car interiors were affected by the wildfires. Here is how the program worked and how EKR supported the local community.

Step inside EKR and see how our company basketball court gives employees a place to recharge, connect across departments, enjoy friendly competition, and strengthen team culture beyond the workday.

EKR showcased our custom-fit seat covers, floor mats, and automotive interior solutions at the SEMA Show, connecting with global automotive professionals and sharing our approach to vehicle-specific interior upgrades.

Original intention

Each car owner has different car models, and there are also situations where he is familiar with and unfamiliar with the structure of the car. So your video instructions will help a lot of people when it comes to installing custom seat covers.

Award

1. 50% of the original order amount will be refunded for hot models. For general models, 10%-20% of the order amount will be refunded.
2. Exclusive traffic referral commission rewards
3. We will mark the contributors in the video description to provide your channel with huge traffic and fan interaction

Require

1. Users who purchased customized seat covers on this website
2. Car models are popular, that is, car ownership and sales volume are high.
3. We will only select the required years or special models for each car model. Seats are limited, first come first served.
4. Have certain video shooting and editing capabilities, film the entire process of installing the seat cover, provide suggestions for seat cover installation, and explain your own