EKR at SEMA 2026: Armored Seat Display & Booth Highlights

EKR at SEMA 2026 featuring a giant armor-inspired seat cover display beside a custom Jeep.

A giant armored chair is giving visitors a reason to stop at the EKR booth—and get their cameras out. Alongside our Jeep display, it brings a bold expression of seat cover design to SEMA 2026.

Beyond the display, visitors can explore materials, examine construction details, and speak with our team about fit and personalization. Here is a look at what is drawing attention at the booth.

The Giant Armored Chair: A Booth Favorite

Fitted to an oversized chair model, our armor-inspired seat cover turns familiar automotive upholstery into a striking display. Black surfaces frame bronze-toned scales and panels, while sculpted shoulder pieces, decorative chains, and an embroidered helmet motif complete the armored look.

Its larger-than-life scale has attracted plenty of visitors for photos. Guests have stopped to pose beside the chair, capture the details, and take a closer look at how the design comes together. It has become a popular photo spot and an easy starting point for conversations with our team.

The chair explores the creative possibilities of seat cover design. Alongside the Jeep, it shows how materials, texture, and a strong visual theme can give an interior its own identity.

See the Details. Feel the Difference.

Shopping online gives drivers plenty of options, but seeing a product in person answers a different set of questions. At the booth, visitors can feel the materials, inspect stitching and panel construction, and compare colors side by side.

Those details have led to practical discussions about everyday use: which finish suits a family vehicle, how to care for different materials, and what to consider before installation.

Vehicle fit is another frequent topic. Our team has been helping visitors understand why the year, make, model, trim, and seat configuration all matter when choosing seat covers. Checking those details is an essential part of finding a suitable set.

Personal Style, Down to the Details

The armored chair makes a dramatic statement, but personalization can be subtle, too. Visitors have been exploring available material, color, and stitching combinations—from understated finishes to more contrasting designs.

Seeing the options together makes it easier to imagine them inside a vehicle. A stitching accent can pick up an existing interior color, while a different panel combination can give the seats a fresh look.

Live Engraving, Up Close

Our live engraving experience gives visitors a chance to watch a personalized detail take shape. Seeing the process in real time brings another dimension to the booth, beyond browsing finished products.

It has also opened up conversations about the personal touches drivers would like to bring to their interiors. Together with material and color choices, engraving offers another way to explore an individual design.

Everyday Protection for Pet Owners

Pet seat covers bring the conversation back to a familiar part of daily life: taking a dog along for the ride. Visitors have shared their experiences with loose hair, muddy paws, and cleaning up after outdoor adventures.

At the pet seat cover display, discussions have focused on coverage, cleaning, and switching between pets and passengers. For these drivers, a useful interior accessory needs to work with the way they actually travel.

Thank You for Stopping By

Whether you came over for a photo with the armored chair, watched the engraving process, or brought us a question about your vehicle, thank you for spending time with EKR at SEMA 2026.

Your questions and ideas are a valuable part of the show for our team. We appreciate the opportunity to share our designs in person and hear what matters to you when choosing your next interior upgrade.