Show the transformation
Automotive, truck, family, outdoor and lifestyle creators can document installation, daily use and before-and-after details.
EKR partner program · Since 2012
Create the story inside the drive.
Partner with us to show how a thoughtfully fitted interior can change the everyday ride. We work with creators, publishers and affiliate partners who care about the details.
Explore ways to partner
Vehicle-specific storiesStart with the exact make, model, year and seat configuration.
Real-life contentShow the fit, the process and how the finished cabin looks.
Different ways to work togetherAffiliate links, publisher programs and custom creator campaigns.
Who we work with
Good stories begin with a real vehicle.
We welcome partners who can connect interior upgrades to the cars and drivers their audience knows.
Help people choose
Review sites, editorial teams and shopping publishers can explain fit, materials and the right product for a specific vehicle.
Connect the right shopper
Performance partners can build vehicle-relevant recommendations using approved links, creative assets and promotions.
About EKR
Protection that feels part of the car.
We have focused on automotive interior accessories since 2012. Our seat covers are offered for specific vehicle applications, with options that help drivers protect original upholstery and make the cabin feel more personal.
A great partner story makes the details visible: the vehicle and seat layout, the material and color, the installation, and the finished interior.
- Show the exact vehicle application and explain fit honestly.
- Make the before-and-after easy to understand.
- Describe what you actually used and experienced.
What to feature
Find the right product for your audience.
Lead with the vehicle and the need. Specific fit and material options vary by product, so check the product listing before making a claim.
Seat covers
Our signature interior upgrade: show the vehicle, seating configuration, fit and finished look.
Explore seat covers ↗
Floor mats
Show coverage and everyday cleanup in the vehicle the mats are designed for.
Explore floor mats ↗
Accessories
Build a fuller interior story with relevant finishing and protection products.
Explore accessories ↗Product availability, colors, materials and vehicle compatibility depend on the selected listing.
Content ideas
Make the details worth watching.
Use a clear vehicle reference and let the installation and result tell the story.
Before & after
Show the original interior, then the finished installation from the same angle so the change is easy to see.
Fit & installation
Document the seat layout, fitting steps and details that matter to your vehicle. Follow the product's instructions.
Everyday driving
Talk about how the look and feel work for your commute, workday, road trip or family routine.
Partner resources
Get what you need to create.
Available support depends on the partnership and campaign. Ask our team for approved, current materials before publishing.
Brand & product assets
Approved logos, product photography, lifestyle visuals, banners and product highlights may be available.
Direct destinations
Use relevant product or collection links. Approved affiliate partners can access tracking through their program.
Seasonal support
Selected partners may receive campaign creatives, promotional links or an approved code when available.
Ways to partner
Choose the path that fits your work.
Affiliate enrollment and custom content collaborations have different workflows. Choose a starting point below.
GoAffPro · Join online
A straightforward starting point for creators and affiliates who want to apply for an EKR tracking link and begin testing content.
Apply through GoAffPro ↗Awin · Publisher partnerships
For established publishers and affiliates already working through Awin. Contact us so we can direct you to the current EKR program details.
Ask about Awin ↗Impact · Partner programs
For partners seeking a more structured program and campaign collaboration. We can help confirm the right enrollment route.
Ask about Impact ↗Creator & custom collaborations
Have a vehicle story, installation idea or original campaign concept? Tell us about it. Product samples and campaign terms are reviewed individually.
Pitch a collaboration ↗Getting started
Make your pitch easy to review.
For a creator or custom partnership, email media@ekrcover.com with the information below. For standard affiliate enrollment, use the GoAffPro application above.
- Introduce your channelShare your social, editorial or affiliate links, your main audience and a few examples of your work.
- Tell us about the vehicleInclude make, model, year, trim and seat configuration if you want to feature a specific fit.
- Describe the ideaExplain the format, content angle and your proposed timeline. We will discuss scope and availability before agreeing to a campaign.
Good partnership practice
Keep the story clear and accurate.
Do
- Identify the exact vehicle and product featured.
- Show genuine use, fit details and any required installation steps.
- Use approved logos, images, links and discounts.
- Disclose affiliate links, gifted products or sponsorships as required.
Avoid
- Claiming universal fit or compatibility without checking the listing.
- Guaranteeing safety, stain resistance or material performance beyond approved product information.
- Using altered brand marks or unapproved promotional offers.
- Showing an incorrectly installed product as the finished result.
Common questions
Before you reach out.
Do I need to own an EKR product to join?
You can apply to the affiliate program without a product. For hands-on creator content, tell us about your vehicle and idea; sample availability is reviewed for each collaboration.
Is a free product guaranteed?
No. Product seeding is considered for selected creator partnerships after we review audience, vehicle fit, content plan and availability. Any deliverables are agreed directly with the partner.
Which platform should I use?
GoAffPro has a direct application. If you work through Awin or Impact, email our team for current program details. Send custom campaign ideas to the same media address.
Can I use EKR logos and product photos?
Approved brand and product assets may be provided for the agreed partnership. Please use current materials and avoid changing our logo or making unsupported product claims.
How do I know whether a seat cover fits my vehicle?
Check the product listing for the exact make, model, year, trim and seat configuration. If you are unsure, include those details in your message before making a fit claim.
Are affiliate rates or posting timelines the same for everyone?
No universal rate or timeline is stated on this page. Program terms and any content schedule depend on the selected platform or individual agreement.
Let's create something useful
Email the partnerships team ↗Bring your vehicle story to EKR.
Email your channels, vehicle details and idea. Our team will review the right next step for your partnership.
More EKR. More inspiration.
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