This policy describes how EKRCOVER Inc. (“EKR,” “we,” “us” or “our”) collects, uses, discloses, retains and protects personal information when you visit or use ekrcover.com, buy products, contact us, join promotions or otherwise interact with us.
“Personal information” means information that identifies, relates to, describes, can reasonably be associated with, or could reasonably be linked to an individual or household. By using our website, you acknowledge that you have read this policy. Where the law requires consent, we request it separately.
Who is responsible for your data?
For purposes of applicable privacy laws, the business or data controller responsible for personal information collected through this website is:
EKR COVER Inc.1107 S. Mountain Ave.
Monrovia, CA 91016, United States
Website: www.ekrcover.com
Privacy contact: marketing@ekrcover.com
Our website and customer-facing operations are operated under EKRCOVER Inc. Our teams, affiliates, contractors and service providers in the United States and other countries may help with the website, support, orders, marketing, technical maintenance and fulfillment.
Personal information we collect
The information depends on how you interact with us. In the past 12 months, we may have collected these categories:
| Category | Examples |
|---|---|
| Identifiers | Name, email, phone, billing and shipping addresses, username, customer ID, IP address, device and cookie identifiers. |
| Customer records and orders | Contact and payment-related details, purchases, order status, returns, warranty requests, support history and account records. |
| Commercial information | Products viewed or bought, vehicle selections, cart activity, preferences, reviews, promotions and order history. |
| Internet or network activity | Browser, device and operating system, pages viewed, referring URLs, interactions with emails or ads, logs, sessions and cookies. |
| Approximate geolocation | Location inferred from IP address, such as city, state or country; we do not intentionally collect precise GPS location through our website. |
| Communications | Content you send through email, live chat, social media, forms, reviews or support tickets. |
| Inferences | Likely interests or preferences inferred from purchases, browsing, vehicle selections or marketing interactions. |
| Limited sensitive information | Where necessary, account login credentials, payment-related information processed by payment providers, or information you choose to provide. We do not store full card numbers or use sensitive information to infer characteristics about you. |
We do not intentionally collect Social Security or driver's license numbers, biometric identifiers, precise geolocation, health information, or information about race, religion, union membership, sex life, sexual orientation, citizenship or immigration status through our website. We do not knowingly collect, sell or share personal information from consumers under 16.
Where the information comes from
- From you: account registration, orders, forms, reviews, support requests, marketing sign-ups and promotions.
- From your device: cookies, pixels, tags, server logs and similar technologies when you use our site or interact with our messages and ads.
- From service providers and partners: payment, shipping, logistics, fraud prevention, customer support, analytics, advertising, affiliate and email or SMS services.
- From public or user-directed sources: content you make public or ask us to review on social media, review sites or support channels.
How we use personal information
- Process orders, payments, refunds, returns, exchanges, warranties and deliveries.
- Create, manage and secure accounts; provide support and resolve disputes.
- Personalize site content, recommendations, vehicle-fitment experiences and communications.
- Send transaction and service messages, including order, shipping, account, policy and support updates.
- Send permitted marketing, promotions, abandoned-cart reminders and product updates.
- Run analytics, measure performance, improve products and services, and resolve technical issues.
- Deliver and measure advertising, including interest-based or cross-context behavioral advertising where permitted.
- Administer reviews, testimonials, surveys, contests, promotions, affiliate programs and loyalty activities.
- Protect customers and the site, detect fraud, prevent abuse, enforce policies, and meet legal, tax, accounting, regulatory and security obligations.
Cookies, pixels and similar tools
We and third-party providers may use cookies, pixels, tags and local storage for site operation, saved preferences, analytics, affiliate attribution and advertising.
- Essential: cart, checkout, security and login.
- Functional: region, preferences and saved vehicle choices.
- Analytics: traffic, product interest and performance.
- Advertising: ad measurement, audiences, frequency limits and relevant ads elsewhere.
- Affiliate and attribution: referrals, orders and partner commission tracking.
We may use Google Tag Manager to control analytics, advertising, affiliate and measurement tags. It is a tag manager, not our primary customer data store; providers that collect data through tags may process it under their own terms and privacy practices.
Manage preferences through our cookie consent tool and the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” control in the website footer, or block or delete cookies in your browser. Some site features may not work without certain cookies. Where required by law, we honor recognized opt-out preference signals such as Global Privacy Control (GPC) for the browser or device sending the signal.
When we disclose information
We may disclose personal information to:
- Service providers and contractors for hosting, IT, security, payments, orders, delivery, logistics, warehousing, support, fraud prevention, messaging and site maintenance.
- Analytics providers that measure traffic, behavior and site performance.
- Advertising and marketing partners, including ad networks, social platforms, retargeting services and agencies.
- Affiliate and referral partners for visit, order and commission attribution.
- Payment, checkout and financing providers for transactions, disputes, fraud checks and refunds.
- Customer support and communication tools, including help desks, chat, reviews, surveys and messaging.
- Professional advisors, regulators, government agencies, courts and law enforcement when required or permitted by law.
- Recipients involved in a merger, acquisition, financing, reorganization, bankruptcy or sale of assets.
Depending on our actual setup, providers may include Google Analytics, Google Ads, Meta, TikTok, Microsoft Advertising, Pinterest, Reddit, Awin, Impact, GoAffPro, Zendesk, CookieYes, Sucuri, payment and checkout providers, and carriers. We require service providers and contractors to use information only for the provided purpose and in accordance with applicable law.
Advertising data and your opt-out
We do not sell personal information for money. Under California law, some advertising, analytics, affiliate and measurement activities may nevertheless be considered a “sale” or “sharing” when identifiers, browsing activity, commercial information or inferences are made available for cross-context behavioral advertising, attribution or measurement.
In the past 12 months, we may have sold or shared identifiers (including IP, cookies, device IDs or hashed contact information used for ad matching), commercial information (including products, cart and vehicle selections), internet or network activity (including pages and ad or email interactions), and inferences such as likely product interests.
To opt out: use the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” control in our footer, the cookie preference tool, a recognized GPC signal, or email marketing@ekrcover.com. We do not knowingly sell or share personal information of consumers under 16.
Notice at collection for California residents
- Categories: identifiers, customer records, commercial information, network activity, approximate geolocation, communications, inferences and limited sensitive information where necessary.
- Purposes: orders, payments, delivery, support, accounts, operations, security, fraud prevention, analytics, advertising, attribution, marketing, compliance and administration.
- Sale or sharing: no sale for money; certain information may be shared through cookies, pixels and tags for advertising, analytics, affiliate attribution and campaign measurement.
- Retention: as long as reasonably necessary for the stated purposes, unless law requires or permits longer.
- Opt-out: use the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” control in our footer.
How long we retain information
We retain information for as long as reasonably necessary for the purposes in this policy, unless a longer period is required or allowed by law. Timing depends on the data and our security, fraud prevention, dispute, tax, accounting and business record needs.
- Accounts: while active and for a reasonable period afterward for security, support, disputes and legal purposes.
- Orders and transactions: as needed for fulfillment, returns, warranties, tax, accounting and disputes.
- Support communications: a reasonable period to provide support, improve service and keep business records.
- Marketing: until you unsubscribe, opt out, withdraw applicable consent or the information is no longer needed.
- Cookie, analytics and ad data: based on provider settings and business needs.
When information is no longer needed, we delete, de-identify or aggregate it where reasonably practicable.
Your privacy rights and choices
Depending on where you live and applicable law, you may have rights to:
- Know about or access information we collect, use, disclose, sell or share.
- Request deletion, subject to legal exceptions, or correction of inaccurate information.
- Opt out of sale or sharing for cross-context behavioral advertising.
- Limit certain uses or disclosures of sensitive information where applicable; we do not use it to infer characteristics about you.
- Exercise your rights without discriminatory treatment.
- Unsubscribe from marketing emails or texts using their instructions or by contacting us.
To make a request, email marketing@ekrcover.com. To opt out of sale or sharing, you can also use the privacy choice control in our website footer.
Verification and authorized agents
For access, deletion or correction requests, we may verify your identity using information that matches our records, such as name, email, order number or shipping details. We use verification information only to process the request.
You may authorize a person or business to act for you. We may ask for proof of authorization and direct identity verification unless the agent has a valid power of attorney or other legally sufficient authorization. You do not need an account to opt out of sale or sharing.
Marketing communications
If you subscribe, we may use your contact details and interaction history for offers, updates and reminders. Unsubscribe from emails through the message link or by contacting us; opt out of SMS using its instructions, such as replying STOP where supported.
Consent to marketing is not a condition of purchase. We may still send necessary transactional or service messages after you opt out of marketing.
Promotions, discounts and rewards
We may offer discounts, rewards or similar benefits in exchange for information such as your email, phone or marketing preferences. Participation is voluntary. The value of an offer is reasonably related to the value of the information to us, including our ability to provide offers, improve products and communicate with customers. You can withdraw or unsubscribe subject to the terms of the specific offer.
International processing
We are based in the United States. We and our affiliates, teams, contractors and providers may process information in the United States and other countries, including China, for support, marketing, technical, fulfillment and administrative work. Local data protection laws may differ from those where you live.
For international transfers, we use reasonable safeguards such as access controls, internal procedures, contracts and vendor management. Where required, we may use appropriate legal transfer mechanisms such as standard contractual clauses.
EEA, UK and other international users
For users in the EEA, UK or similar jurisdictions, legal bases for processing may include contract performance, consent for certain marketing or non-essential cookies where required, legitimate interests (such as security, fraud prevention, improvement, analytics and support) where not overridden by your rights, and legal obligations.
Depending on applicable law, you may request access, correction, deletion, restriction or portability, object to processing, or withdraw consent. Email marketing@ekrcover.com to exercise your rights.
Third-party websites and services
Our site may link to third-party websites, payment providers, social platforms, review sites and other services. Their privacy, security and content practices are their own; review their policies before giving them information.
How we protect information
We use reasonable administrative, technical and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration or disclosure. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Children's privacy
Our site and services are intended for adults and not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child sent us personal information, please contact us.
Changes to this policy
We may update this policy as our practices, technologies, legal requirements or operations change. We post the updated policy on our website with a revised “Last updated” date. Changes take effect when posted unless we state a later effective date.
Contact us about privacy
For questions or privacy requests, contact:
EKR COVER Inc.1107 S. Mountain Ave.
Monrovia, CA 91016, United States
Email: marketing@ekrcover.com
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