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February, a season of renewal and hope, marks the 13th anniversary of EKRCOVER! On February 18, 2025, EKRCOVER carefully prepared and held a grand 13th-anniversary celebration. All employees were filled with joy and rushed to the celebration site. Everyone reviewed the company's 13 years of ups and downs, looked forward to the new journey in the future, and witnessed this significant moment together. Thirteen years of ups and downs, thirteen years of unremitting progress - EKRCOVER started with a one-page business plan written by a 21-year-old dreamer and has now grown into a leading domestic manufacturer. With the establishment of the overseas branch in Los Angeles, North America, EKRCOVER has opened a new chapter in global brand expansion!
Founder Li Qinghua, a young visionary, took the bold step of starting his entrepreneurial journey just six months after graduating. From humble beginnings and countless challenges to the thriving enterprise it is today, EKRCOVER has weathered many storms. At one point, the company faced a staggering debt of 4.08 million RMB, but this setback only strengthened the team's resolve. They believed that with perseverance, innovation, and hard work, they could turn their dreams into reality.
EKRCOVER has always adhered to the philosophy of "self-developed, self-produced, and self-marketed," committed to providing high-quality auto accessories to customers worldwide. With a dedicated R&D team, the company continuously innovates and leads industry trends. From a single product line to a diverse range of offerings, including car seat covers, floor mats, and steering wheel covers, EKRCOVER's products have won the hearts of consumers with their exceptional quality and stylish designs.
EKRCOVER understands that global expansion is key to achieving greater success. In recent years, the company has actively explored international markets and established a branch in Los Angeles, marking a significant milestone in its global journey. Moving forward, EKRCOVER will continue to uphold its core values of "quality first, customer-centric," enhancing product competitiveness and striving to make EKRCOVER a globally recognized auto accessories brand.
To celebrate this milestone, EKRCOVER hosted a special anniversary event filled with meaningful activities. The celebration featured a custom-designed cake infused with brand elements, symbolizing the company's journey and achievements. Founder Li Qinghua personally cut the cake and shared it with the team, expressing gratitude for their hard work and dedication.
Custom drink cups, adorned with the EKRCOVER logo and anniversary wishes, were provided in a variety of flavors to cater to everyone's preferences. These small yet thoughtful details added a personal touch to the celebration, making it even more memorable.
Additionally, a professional photo booth was set up, where employees could capture their confident and vibrant selves under the guidance of a skilled photographer. These photos not only served as keepsakes but also reinforced the team's sense of pride and belonging.
EKRCOVER is determined to become a global hidden champion in the industry and sustain its growth for over 50 years! With the collective efforts of the entire EKRCOVER team, the company is poised to achieve even greater success and write a brighter future.
On this special occasion of EKRCOVER's 13th anniversary, let us celebrate its achievements and wish EKRCOVER continued growth and prosperity!
